How Jaguar Regains Its Reputation - Case Study - 2953 Words

ASSIGNMENT OVERVIEW Case Study: How Jaguar Regains its Reputation Jaguar Cars, Ltd., is one of the most famous luxury automobile manufacturers in the world. With its sleek lines, leather interiors, and smooth engines, Jaguar is the car of choice for wealthy brokers who work on Wall Street in New York and the nouveau riche in Japan who shop on Tokyos Ginza. The driving force behind Jaguar, William Lyons, was born on September 4, 1901, in Blackpool, a town in the county of Lancashire, England. Uninterested in academics as a teenager, he was on the verge of entering the shipbuilding industry when his father encouraged him to work at Crossley Motors, Ltd., and attend engineering classes during the evening. Crossley was a distinguished†¦show more content†¦The partnership was dissolved, Walmsley resigned, and a new company, SS Cars, Ltd., was formed. The company was incorporated in 1933, and soon afterwards offered the sale of its stock to the public on the London Exchange. Lyons become the chairman and managing director of SS Cars. He assumed total control of all its operations. Although the sidecar business remained lucrative, Lyons kept careful watch over this portion of the firm, and thought it best to organize its operations as an entirely separate entity, called the Swallow Coachbuilding Company, in 1935. With the administrative duties out of the way, and a reorganization of the company complete, Lyons turned his attention to advertising. He wanted a brand new name for his cars that would capture the imagination of the motoring enthusiast. The Nelson advertising agency, hired by Lyons to create a new image for his automobiles, selected the name Jaguar. The first SS Jaguar 100 was introduced in 1935 and, as the company dropped the SS1 and SS2 product lines, sales for its new unit increased dramatically. The firms first all-steel car was brought out in 1937. It featured a broader body, overhead valves, and a choice of 3.5, 2.7, or 1.8 litre engines. The 3.5-litre model was the companys first car to reach 100 mph. Armed with a work force of over 1,500 in Coventry, by August of 1938 SS Cars, Ltd. was producing more than 5,000Show MoreRelatedMarketing Strategy of Ford Motors18943 Words   |  76 Pagesto Dissertation 1.1 Introduction Marketing is a lot like religion and most people have a strong belief that this belief is typically predicted on how they were raised rather than a formal study of religion belief. Marketing also has its share of agnostics as well as atheists – â€Å"I don’t believe Marketing exists†. Regardless of how marketing is viewed today, few questions are come up: Which can survive without the other? This is a litmus test in many situations and all believe it is fairRead MoreIb Business Management 2013 Ia Guildline Booklet16033 Words   |  65 Pagesseparate section, or it could be included together with the findings (findings and analysis). 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